It was a super Indie Business #HandmadeChat, led by La Shonda Tyree, owner of Handmade Soap Coach, Topic: Content Marketing Using Blogs and Email Newsletters.
As small business owners, we really can get hung up on what to write about, what to share on our blogs, and how to find content for our email newsletters.
The chat hour flew by, with tons of great questions, responses, and recommendations that helped clear the air on small business content marketing.
Here is a sample from the chat:
@SoapCoach –
Q5 DO YOU SHARE PERSONAL LIFE EVENTS IN YOUR
NEWSLETTER OR BLOG? HOW DO YOU DRAW THE “PERSONAL
LIFE” LINE?
@Anniesgoathill –
A5 Some personal information is good content. People get to know
who you are, what you are about. (Yes, I do hope people do feel as if they know me through my content writing!)
@INDIEassist –
A5: Absolutely – a personal connection to a brand is a powerful force.
Perhaps THE most powerful connection. (I love this! Small business has a distinct personal opportunity, advantage, over very large businesses.)
If you missed the chat, you can download the transcript: HandMadeChat-2012-07-05-transcript.
Join us at the next Indie Business #HandmadeChat, Thursday, 7/12/2012, with Alyssa Middleton of Bath and Body Academy, topic: How To Manage A Business As A Mom With Young Kids.
Annies Goat Hill Handcrafted Soaps 