A wonderful young woman, a busy college student, who once did a watercolor of my late boxer, Samson, drew the pen and ink of one of my nubian does. She did a beautiful job! She wouldn’t accept much money at all, and she even had to buy new ink and pens to do the job. Then she claimed to not “be very good!” I disagree.
I want my packaging to be simple, green as possible, and decided to stamp each soap box with my company logo. I had a vision of the logo. I wanted the lettering to arch around the pen and ink artwork. I found a company online that accepted the pen and ink. I uploaded the file to a template for a stamp. The good Lord was watching over me…lo and behold, the arched lettering was available. Within minutes there it was, my logo.
When developing a company logo it is best to keep it simple. Take a peek around, look at common items around you as if with a new sets of eyes. For example, look at the Bic log0, or the Pepsi logo. Once I sat in my friend’s garage and looked at the cans of lubricants and spray paints on his work bench. Napa has a simple logo. Logos are amazingly simple, and they identify the brand of a product instantly. The logo itself actually can quickly make or break a consumer’s sales decision (if they stick with particular brands). My logo isn’t so simple, and the name is very long…but I’ll keep it!