No, I am not talking about taking a red-hot cattle prod, sticking it on you back-side to leave a unique mark.
What I am talking about is your presence on life.
Even if you do not represent or own a business, are you leaving your mark on life responsibly?
Are you being responsible in the sense that you promote positive feelings in others? Are you speaking in words that uplift, or are you speaking in words that leave other’s pondering, perhaps dragging them down with you? Are you speaking in words that etch out your future, the future that you are in control of?
When you write online (a blog post or comments, Facebook status updates and comments, Twitter updates) are you enjoying the freedom of speech (it isn’t always about fluffy soft place), yet, ensuring you represent yourself with dignity? If not, you may be branding yourself for failure.
Everything you do in life is a part of who you are. If you are a business owner, you are a separate being from your business. But what you do, each and every footprint, each and every word, each and every decision, is a part of you, and you as the business owner are a part of your brand. No, you are not Campbell’s Soup, or Tide laundry detergent, but you are ______ (fill in your name) who has the reigns in their hands that will lead their own horse-drawn team into a more positive future (for yourself and others), or you can lead it into the trenches. Tow trucks are expensive and can leave ruts that stick around for years.
I am not heading into the trenches if I can keep from it.
Are you?
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